Yandex Media Day
commercials
Using the example of one day of an ordinary city dweller, we decided to show how smoothly and organically Yandex services are integrated into our lives. We did not use the interiors, but made a laconic shooting on a white background, so that the viewer could focus on the main thing — on the high-tech and convenience of the products.
Idea
The filming used RED cameras for maximum image quality, and special cranes for smooth transitions and a single storytelling style. At the same time, graphics played a big role, which was partly borrowed from the services themselves, and partly drawn from scratch. We used recognizable graphic solutions, such as text messages typical for Iphone. And the music and lighting made it possible to create a lively and dynamic story against a static background.
Implementation
2 weeks
installation time for the entire work
Undisclosed
the budget
1
the delivery robot helped us in filming
backstage
Photographed in Jeneva.pro in 2021
© Jeneva Production 2014 — 2024
PIB 114436445
Maticni broj 67573153
Maticni broj 67573153
