The main difficulty, but at the same time the interest of the task was that there are a lot of videos aimed at motivation, development, commercial and personal success, and they all look alike. We proposed to reveal the very young entrepreneur who is the client of the forum through the interweaving of personal, educational and working life, because it is impossible to grow for real if you develop only one part of yourself. And we managed to hook the viewer, the customer received more than a million views on YouTube and about 7,000 attracted forum participants.