The company has for many decades adhered to the philosophy that its cars are not just a means of transportation, but an indicator of the quality and fullness of life. We did not focus the viewer's attention on the technical details of the classes, but showed exactly why he comes to them - speed, emotions, the superiority of man over the elements. The cars here look more like a herd of hot horses than a soulless car, and arouse the desire to feel this drive, take the steering wheel in your hands and press the gas.