Presentation video of the series of wines "Vysokiy Bereg" from "Kuban-vino"
commercials
How to convey the taste of wine through video? After several meetings and discussions with the customer, we decided to use three key things: associations, emotions, and personal experience of product users. Associations allow you to implicitly understand, find some analogies with previously unexperienced experiences, emotions color the overall impression of the video and give an incentive to touch what is happening on the screen. In turn, the memory, which recognizes the lived experience (exceptionally happy) in the video, provides a strong basis and connects everything that happens with the real world. Thanks to this, the video not only allows you to touch the product, but also gives the viewer the opportunity to make it part of their picture of the world.
Idea
Despite the rather complex and philosophical idea, the shooting took place in an atmosphere of lightness and fun (of course, because this is a wine shoot ????).
Five models took part in the video, who, with the help of their images, revealed different moods and emotions associated with the brand. We managed to fit the shooting into one shooting day again, thanks to the pre-production team, and yes, the operator remained sober until the very end ????
Implementation
of Kuban wine were spent for their intended purpose - for filming :)
3 bottles
Cost of production
5,600 $
it was required to convey the different mood of the brand's series
6 locations
Photographed in Jeneva.pro in 2021
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PIB 114436445
Maticni broj 67573153
Maticni broj 67573153
