HATI pet food commercial
commercials
The concept of breaking the “fourth wall” was taken as the main idea, an honest, sincere, and even a little straightforward conversation with the viewer, who is used to licked and the same type of dog food advertisements.
The unpleasant truth, the debunking of myths, the proposal of a worthy and reasoned alternative - we were able to organically fit all this into a two-minute commercial, full of events, visual solutions and just an interesting story.
Idea
The shooting took place right at the production site, and the owner of the brand, Andrei Panin, acted as the main character. Few entrepreneurs are ready to look their customers in the eye, but Andrey didn’t just look - he also said????
And yes, the meat is real, only sausages and meat waste had to be bought by our decorators, HATI really uses the best meat, and the dog Armstrong, the favorite of the entire film crew can confirm this! And in total, 9 actors were filmed in the video, including the employees of the enterprise themselves. That's what "business with a human face" means!
Implementation
this is how long the shooting took. It's hard to believe, but with proper preparation, even the most large-scale shooting can be carried out quickly and smoothly.
15,000 $
the total cost of the entire production process
14 people
a project team of a copywriter, executive producer, director,
cameraman, camera assistant, dresser and editing team
cameraman, camera assistant, dresser and editing team
1 day
backstage
Photographed in Jeneva.pro in 2021
© Jeneva Production 2014 — 2024
PIB 114436445
Maticni broj 67573153
Maticni broj 67573153
