Central Children's Store Moscow
commercials
Idea
According to our director Efim Bakaev, the viewer could spy on the New Year's extravaganza at the Central House of Music, and this is absolutely true! We decided to apply the popular “mannequin challenge” technique, literally stopping time in the evening pre-holiday Moscow. The resulting “living picture” allows the viewer to examine in detail the entire incredible surroundings of the Central Children's Store and touch a small Christmas miracle.
Implementation
Filming took place at night, we were given the entire first floor for work, where a whole mobile film studio was deployed. A snowstorm was raging outside the window, and we were building the scenery of a New Year's fairy tale, and everyone, including the smallest heroes of the video, literally worked "from dusk to dawn." During the shift, we rearranged three versions of the scenery, filmed almost two hours of material, and as a result, we got three magical 15-second videos. The graphics, which filled the frame and added a pinch of wonder, deserve special attention.
1 night
To shoot 3 commercials
33 000 $
The cost of producing three presentation videos
3 videos
And millions of viewers on the Internet and on TV
backstage
Photographed in Jeneva.pro in 2021
© Jeneva Production 2014 — 2024
PIB 114436445
Maticni broj 67573153
Maticni broj 67573153
