As in many branded commercials, the task was to convey the mood, the spirit of the product itself.
Of course, it was important to pay attention to the shape, quality, corporate identity of the jackets, but it was important for the customer to convey exactly the feeling that the end consumer uses.
Idea
It was decided to create an artistic and atmospheric video, so we paid a lot of attention to lighting and special effects, creating an interesting pattern that emphasizes the style and uniqueness of the clothes.
The video turned out to be dynamic, modern, more like a stylish music video than an advertisement.