More than 50 people took part in the creation of the project. To create a high-quality and thoughtful video for 21 seconds, a whole staff of specialists is needed, from scriptwriters and editors to lighting and wonderful actors who played a young couple and even one dog (we're joking, the dog is real). Speaking of timing - thanks to a thorough and thoughtful pre-production, we managed to shoot the video in one work shift.
Even at the preparation stage, we created an image of a typical TA apartment, bright, fresh and free, and already in post-production, at the color correction stage, we saturated the video even more with color. And of course, we additionally placed accents on objects specially placed around the apartment in the colors of the customer's brand, the orange color of Citylink unobtrusively and at the subconscious level reminds of whose product we are talking about throughout the video.