AMD RYZEN — ultra-fast laptops based on a modern processor.
commercials
For the customer, and therefore for us, the main task of the video was to convey the diverse, vibrant and multifaceted lifestyle of the target audience of the product, the values of young people aged 22-30. More than 15 preliminary concepts for the video were proposed, from which it was decided to choose the simplest from a scenario point of view, but at the same time the most consistent with the values and way of thinking of the target audience of the product.
These are young guys whose lives are very much intertwined with digital technologies, both in study and work and in leisure. Therefore, the speed of technology and the convenience of its use is an essential indicator of convenience and quality of life for them.
Idea
More than 50 people took part in the creation of the project. To create a high-quality and thoughtful video for 21 seconds, a whole staff of specialists is needed, from scriptwriters and editors to lighting and wonderful actors who played a young couple and even one dog (we're joking, the dog is real). Speaking of timing - thanks to a thorough and thoughtful pre-production, we managed to shoot the video in one work shift.
Even at the preparation stage, we created an image of a typical TA apartment, bright, fresh and free, and already in post-production, at the color correction stage, we saturated the video even more with color. And of course, we additionally placed accents on objects specially placed around the apartment in the colors of the customer's brand, the orange color of Citylink unobtrusively and at the subconscious level reminds of whose product we are talking about throughout the video.
Implementation
this is the number of frames produced by the RED Epic Dragon X camera, worth more than 5 million rubles.
45,000 $
the total cost of producing a turnkey video, from idea to color correction.
0
the number of animals that suffered on the project ????
1000 frames per second
backstage
Photographed in Jeneva.pro in 2021
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PIB 114436445
Maticni broj 67573153
Maticni broj 67573153
