Biotechnology company "BIOCAD" Arthritis
2D and 3D graphics
"BIOCAD" is a technology company, so it was decided to make the video in a scientific style, with a lot of statistics, diagrams, graphs.
At the same time, it was important to convey the message, to give the viewer the opportunity to assess the scale and significance of the situation, they used emotional music so that the target audience would take the problem more seriously.
Idea
We decided to maintain a clear sequence of frames and meanings, so as not to drown the viewer in an abundance of information.
Three main blocks were singled out - the designation and argumentation of the problem, a description of ways to deal with the problem now, and the final one - the proposal of an alternative and highlighting its advantages. And then it's up to the small, the animation team created the graphics and brought them to life, releasing a bright, but at the same time meaningful and useful promotional video.
Implementation
production cost
2
It took 2 weeks to edit commercial
1%
of people in the world have Rheumatoid Arthritis
2,900 $
Photographed in Jeneva.pro in 2021
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Maticni broj 67573153
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